While inspecting your website for areas that need updates, SEO is a sure thing to keep in mind. Don’t you still want to be featured on the initial SERPs? I bet you do.
Why Updating Your Web Content Is Vital
All the time, visitors to your website are looking for value. Information. Helpful information. If the value fades away, the visitors also do the same to find other valuable content. So updating your content aims as keeping up with the value that your readers need. For example, if a trend is no longer viable, you have to replace it with a more acceptable one.
Start With Posts That Have More CTR
Even when budgeting, you start with the most valuable items, don’t you? The trend applies everywhere. Your most valuable posts could be, for example, those found on the first page of SERPs and those that have the highest CTR. Updating them will keep your large audience clung on your site — you don’t want old content to cost you such an audience.
Add More Videos
The uptake of video content is at its peak. Videos are more understandable than text, according to the majority of customers. If you hadn’t more of them, it’s time to add more. Remember to make them relevant, clear, audible, and of the highest quality.
Spy On Your Competitors
The competitive landscape is a sure thing to check on before you execute changes on your site. Search for the keyword you’re planning to rank for and load the websites on the first page. Pay attention to their long-tail keywords, media, and other attributes.
Test Changes And Update Again
Ranking higher isn’t a one-step action — it’s a process. So after making a change, assess your progress and make further changes until you achieve the desired results.
How Often Should I Make These Changes?
Well, this is an ambitious website owner’s[mashon.com] question. While there’s no distinct period, you can decide to update your website each half a year. However, updates should come in each time a new trend pops up.